British property service provider iamproperty has launched a new, unified technology platform for estate agency businesses. The system aims to significantly reduce or, ideally, entirely offset agencies' ongoing software and licensing costs through a participatory revenue-share model.
Bundling essential agency services in one environment
The platform consolidates several core business and transaction processes that are traditionally managed across disparate point solutions in an estate agency's daily operations. Rather than having to rely on separate providers for different stages of a transaction, agencies now have access to a central digital infrastructure.
- —Auction solutions for fast and transparent property sales
- —Processing of legal property transfers (conveyancing)
- —Client and lead management via integrated CRM systems
- —Access to in-depth property data and land information
Refinancing via transaction revenues
The core of the product launch is the underlying commercial model. By offsetting technology costs directly against revenues from completions and ancillary services, agencies can noticeably reduce their fixed expenditure on IT infrastructure. This is intended to benefit smaller and medium-sized agencies in particular that are looking to minimise their fixed cost burden.
Linking operational administration with sales-driving modules such as auctions and conveyancing forms the basis of this approach. Agencies are thereby able to manage transactions from initial client contact through to legal completion within a single system, rather than having to reconcile data manually across various applications.
With this new offering, iamproperty is responding to growing demand for integrated workflows in the property sector. The model combines access to modern datasets and transaction tools with a variable cost structure tailored to the actual business performance of the respective estate agency.
