The price caps set by the British government for the 'Your First Home' support scheme would have covered 46 per cent of all new-build homes sold in England last year. This is shown by recent market data analyses examining the reach of eligibility criteria for first-time buyers in the new-build sector.
The state-backed model aims to make it easier for prospective buyers to purchase their first home, but links eligibility to strict financial caps on the purchase price. These thresholds are intended to ensure that assistance primarily takes effect in the affordable market segment.
Substantial regional discrepancies in scheme coverage
A detailed examination of English sub-markets reveals significant regional differences. While slightly less than half of new-build transactions nationwide fell below the scheme limits, market coverage fluctuates considerably across regions.
This disparity is particularly pronounced when comparing the capital with more peripheral regions. Contrary to the general assumption of high barriers to entry in London, the proportion of qualifying sales there sat above the national average:
- —London: 58 per cent of new builds sold were within the defined caps.
- —South West: Only 40 per cent of newly constructed residential properties met the criteria.
- —North East: Likewise, 40 per cent of new-build sales fell below the threshold.
In both the South West and the North East of England, six out of ten new homes therefore failed to meet the initiative's price specifications. Market observers attribute these differences to the regionally varying relationship between the defined limits and actual local construction costs.
For property developers and first-time buyers, the calibration of these price thresholds proves to be a critical factor for market access. If the maximum caps sit too close to average construction costs for new residential buildings, the pool of eligible properties for the target audience shrinks noticeably.














